A blog can be a great addition to your real estate business. It allows you to establish yourself as the “go-to” source for your clients’ real estate information. However, it can also have a negative effect. Read below to learn four things you should consider with your blog.........
1. Remember your purpose
Is it to inform? Is it to sell? Knowing your purpose for writing a blog is critical to maintaining the attention of your audience. For instance, my purpose with this blog is to provide business building tips to help you close more sales, improve efficiency, and reduce stress.
Consider using your blog as a forum for providing your readers with valuable real estate information such as:
- Market trends
- Property tax information
- Home maintenance tips
- Info on being a landlord
This will help put you in a position of authority on real estate with your readers.
2. Provide options for reading your articles
Offer several different mediums for your readers to access. Some like to receive your blog information via email. Others prefer Facebook or Twitter. Make all options available to your readers. Website design sites like Weebly have a feature that automatically handles social media integration for you. Sites like MailChimp can handle your blog signup forms, blog email delivery, stats, etc.
3. Establish consistency & credibility with your postings
Choose a posting schedule and stick to it. Don’t include a link on your website to an outdated blog. Nothing says “I’m out of business” or “I don’t’ finish what I start” like a blog that has no postings in the past three years! It tells a potential client that if you can’t sell their house right away, you will leave the job. So either keep up with your blog, or consider removing it from your website.
4. Make it easy to read
- Use bullet-points and numbered lists.
- Keep the articles relatively short and to the point.
- Include pictures.
- Add some bold text to make highlights stand out.
We all like to read articles that keep our eyes moving quickly to the finish. Did the numbered lists and bullet-points above make this article easier to read for you?
HOW YOU CAN USE THIS:
Revisit your blog to see if you are applying the above tips. Do you have a consistent theme? Can readers access your content through several different mediums? Are you consistent with your postings? Are your articles “page turners”?
Please let us know if you would like to discuss your blog. We would be happy to share how we use Weebly and MailChimp to automate emails, social media, etc. If you have questions, feel free to contact us...we’re here to help any way we can!