The toughest part about our businesses, real estate and home loans, is getting the business in the first place. But once we get the business, it’s important to turn that into more business. Here’s a common strategy that is rarely used.....
I’ve seen numerous houses in my neighborhood sell, but most with no follow up marketing delivered to my home. I know many of these houses had multiple offers when they were listed, which brings a fantastic opportunity for the listing agent of those homes to acquire more listings. At the very least, it’s a great excuse to market to the neighborhood.
HOW YOU CAN USE THIS:
- Keep a list of qualified offers on your listings (specifically in track homes where there are other similar homes to your listing)
- Send a mailing to all neighboring homes saying “I have qualified buyers who have expressed interest in purchasing a home in your neighborhood.” Mention your sale, that you got top price, and you got it quick!
- Have a call to action that provides an opportunity to contact you for more info
Not only will this get your name out in the neighborhood to increase your exposure, it will drum up immediate listings. A listing is a great opportunity to acquire additional listings...it’s an opportunity you can’t afford to let pass!
And if you ever need cross-qualifications for offers on your listings, don’t hesitate to contact us...we’re here to help!
We hope you and yours have a great Christmas!